Data protection

For defacto digital research, protecting personal data and sensitive information is a high priority issue. Just meeting the legal requirements for data protection is not enough, data protection is rather achieved through a constant application of expert advice and critical controls.

This is why defacto digital research relies on an external certified data protection officer. Our compliance with laws on data protection and privacy are thus checked neutrally and without organisational blindness. Beyond the legal requirements, an information security management system has also been established which illuminates all aspects of information handling and documents the technical and organisational measures taken.

In order to ensure that all employees put the data protection policy into practice on a daily basis, workshops on specific topics take place, for example on the safe use of mobile devices, in addition to regular training. When implementing the technical measures and the management system to ensure these high security standards, defacto digital research follows the international standard ISO/IEC 27001. A consistently high level of information security is achieved by constantly reviewing all key processes, and in turn this forms the basis for the technical data protection of all systems used. This high level of quality is confirmed in regular audits performed by external agencies which are carried out regularly on behalf of our partners and clients, and which contribute to constant improvement.

You may visit our website at any time without having to give or submit any personal information. Our data privacy policy can be viewed at any time by clicking on the link at the bottom of each page.

“Personal data” shall mean any information relating to an identified or identifiable natural person. We will only use your personal information (name, address, telephone number and e-mail address) for the purpose of improving our online service and download offers as well as for our own advertising. By consenting to these data protection regulations, you agree that we may use your submitted data with the purpose of contacting you with our own offers and that we may send you relevant advertising. We will not share or sell your data with or to any third party. We do not store this data beyond the legal retention period. We adhere strictly to current data protection regulations in all data processing procedures, i.e. the collection, storage and use of data. 

We may occasionally ask you to state your personal interests, to give us demographic data or to share experiences you have had with our products and services. Any such additional information that you provide us with is entirely voluntary and we very much appreciate your assistance. The data is stored and analysed anonymously. The data is not stored such that it relates to your other data. 

Non-personal data is data that cannot be attributed to a specific person, either because it is of a purely technical nature or it was collected without any personal reference. This includes the name of the Internet service provider from whose pages our website is accessed, browser type, screen resolution, and operating system, etc. To enable us to constantly improve the quality of our website, we also store data about the various pages accessed and for what durations, as well as click rates and other use-related, not necessarily technical data. This data is stored without any personal reference, which means that the data is anonymous and does not permit any kind of conclusion as to your personal identity. We subject this information to statistical analysis with the purpose of making our website a more pleasant experience for all visitors.

Correction and Deletion

Of course, you have the opportunity at any time to correct or delete your data that we have stored. To do this, it is sufficient to send an informal e-mail to or letter to:

defacto digital research GmbH
Am Pestalozziring 1-2
91058 Erlangen

We will implement the requested changes without delay, but we would like to point out that in some cases (e.g. Newsletter dispatches) it is not always possible to immediately halt actions already under way; meaning that there is a possibility that you continue to receive post or e-mails from us for a short period of time, even after a revocation on your part. We apologise for this in advance.

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and enable analyses to be made of your use of the websites. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to assess your use of the website, to compile reports about website activities for the website operator and to provide additional services associated with the website use and Internet use. Google may also transfer this information to third parties if this is legally prescribed or if third parties process this data on behalf of Google. Google will in no case associate your IP address with other data held by Google. You can prevent the installation of cookies through the corresponding settings in your browser software. We would like to point out to you that in this case you may not be able to fully use all functions of this website. By using this website, you agree to Google processing the data collected about you in the manner described above and for the aforementioned purpose.

In addition, you can prevent Google from collecting and processing data generated by the cookies about your usage of the website (including your IP address) by downloading and installing the browser plug-in available at the following link (
You can prevent the collection of data through Google Analytics by clicking on the following link.
There is an opt-out cookie that prevents the collection of your data when you visit this website in the future.
You can find more detailed information about terms of use and privacy protection at or at We would like to inform you that on this website, Google Analytics was expanded by the code "ga('set', 'anonymizeIp', true);" to ensure an anonymous collection of IP addresses (so-called IP masking).

Right to Information

Pursuant to §34 BDSG, you may obtain information at any time as to what data we have stored about you and the purpose of processing this data, as well as other information of relevance to data protection. Should you wish to receive such information or if you would like to view our public procedures directory, please contact us at the following address:

defacto digital research GmbH
Am Pestalozziring 1-2
91058 Erlangen