We answer all of your questions related to the success of your advertising and CRM measures. Cross-device and directly from the consumer perspective: How successful is your current advertising campaign within which target groups? How does Google AdWords influence the brand perception of your consumers? How does your customer loyalty program perform in view of the key brand, marketing and CRM KPIs? Insights about all of these questions are obtained by one-time ad-hoc-measurements or as a regular performance tracking. With our “Consumer*Heartbeat”, we also integrate survey KPIs with relevant CRM KPIs. And we look beyond our own nose. For example, we closely examine the causes and effects of ad blockers for your company.
Top Tools: AD*Tracking, CRM-KPI*Measurement, WOM*Check.